Interior of Billie's Nantucket restaurant featuring cork-paneled walls, warm lighting and intimate banquette seating.

Hospitality,

thoughtfully told.

STRATEGY · SOCIAL · CONTENT · CREATIVE DIRECTION

WE BUILD HOSPITALITY BRANDS PEOPLE WANT TO BE PART OF.

Brand Strategy

Positioning, creative direction and thoughtful brand storytelling built around what makes your business worth remembering.

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Social + Content

Distinctive content and social strategy that captures the experience, builds community and keeps your brand relevant.

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Hospitality Marketing

Campaigns, partnerships, events and digital strategy designed to turn attention into real-world business.

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ABOUT STUDIO LYON

HOSPITALITY, FROM THE INSIDE OUT.

Studio Lyon founder Jamie Lyon at a hospitality event.

Studio Lyon is a hospitality-focused creative and marketing studio founded by Jamie Lyon, built on the belief that the strongest brands are more than what people see — they’re what people experience.

With a background rooted in hospitality marketing, creative direction and brand storytelling, Jamie brings an insider’s understanding of the industry to every project. Her experience spans styling and directing photo shoots, social media strategy, content creation, partnerships and guest-facing experiences — bringing together the details that shape how a brand looks, feels and connects with its audience.

Thoughtful ideas. Distinctive storytelling. Hospitality that people want to be part of.

SELECTED WORK

A FEW THINGS WE’VE BROUGHT TO LIFE.

A woman in a white bathrobe reclining at a table filled with food and drinks, smiling and holding a bottle of wine. The table has pancakes, a flower arrangement, a vintage telephone, and various desserts. She appears relaxed and happy.

THE GRAMERCY

Creative Direction · Content · Social

Two women wearing matching navy and white jackets with pink lettering, sitting and standing on a boat by the water. The jackets read 'Kiki Do You Love Me.' One woman is sitting on a chair, while the other is standing barefoot with one hand on a chair back, looking out at the water and boats in the background.
Close-up of assorted sushi rolls on a rectangular white plate, with soy sauce in a patterned bowl in the foreground and a blurred background of a restaurant setting.

KIKI ON THE RIVER

Creative Direction · Brand Activations · Social · Content

THE GRAMERCY SUSHI COUNTER

Creative Direction · Content · Social

A cocktail glass filled with a clear beverage, garnished with a gold-colored or gold-accented ring holding a black caviar or caviar-like garnish, on a table with dark and light elements, in a sophisticated setting.

BILLIE’S NANTUCKET

Brand Strategy · Social · Content · Events

A tray of Mexican food including tortilla chips with salsa, guacamole, and yellow sauce with chili, on a paper liner with restaurant logo, and a drink menu on the side.

EL SANTO TAQUERIA

Brand Strategy · Creative Direction · Content · Social

FOLLOW ALONG.

A copper bowl filled with ice and fresh oysters on the half shell, served with small containers of cocktail sauce and mignonette, garnished with lemon, parsley, and a yellow cloth.
A cocktail with a pinkish-red bottom and a frothy white top, garnished with sage leaves, blackberries, and a decorative straw, served in a stemmed glass.
Three tacos filled with shredded meat, chopped cilantro, and pink cabbage served on El Sinaloense restaurant branded paper, with a lime wedge and a bottle of hot sauce on a wooden table.
A woman with blonde hair and a burnt orange dress smiling with eyes closed, holding a fish-shaped glass with a drink, standing in front of a green leafy background with neon signs.
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Tell us a little about your brand, your goals, and where you’d like to go next. We’ll be in touch to explore how Studio Lyon can help bring it to life.